We recently came across Lufthansa’s new TV commercial and we were blown away by the genius of that commercial. The commercial follows a cricket team coach motivating his team to win a game of cricket by telling them that to defeat the Indians the players must:
Think like Indians
Relax like Indians (Yoga and Meditation)
Eat like Indians ( with hands)
Play like Indians
Dance like Indians
And …..even fly like Indians, and what’s the best way to fly like Indians? -Lufthansa Airlines, which is in fact #MoreIndianThanYouThink !
We love how Lufthansa as a company has chosen to stick true to their brand motto “Non stop you” by putting its consumers first rather than neglecting the consumer and focusing on their own brand as most narcissistic commercials tend to do. By providing a home away from home and making flying an Indian experience for Indian consumers, which is so thoughtful!
Hats off to Lufthansa for actually thinking about that and implementing it for their Indian business and truly incorporating “Athiti devo bhava” the Motto of treating guests as an avatar of god by giving Indian customers an “Indian experience” when they choose to fly with Lufthansa.
Inspired by that we decided to create this post to celebrate being Indians and share how it contributed to our success at The Jane and Samara Blog
Grandma and growing up with her herbal remedies
Having been born in India, and growing up with loads and loads of “Home Remedies” and a wise grandma who had the knowledge of Ayurveda is what gave us the Initial idea about making The Jane and Samara Blog. We wanted to spread the word about how everyone can use Ayurveda in their lives as a solution to the problems they may face, and on how embracing a holistic lifestyle can result in a healthy life. Thanks, Grandma, for having the best, “Nuskhe” in the world.
Mere pass Maa hai
We started our blogging journey in 2015, by then the blogosphere was densely populated, right before we launched our website we were anxious, the big question was, “Would it even work? Would people choose to read our blog when thousands of blogs already exist out there? That’s when our mother supported us and gave us the best advice we’d ever gotten…she told us “ You know there were many scientists before Mr APJ Abdul Kalam, but that didn’t stop from becoming one and giving it his 100 percent, then she said, Karam Kar, Phal Ki Iccha Mat Kar” Her support geared us up and we launched our website in good spirit. Thanks, Mom for the constant support and encouragement.
Woh actually dad, paise mileage?
Throughout our life, our dad has supported us in everything, especially financially. He supported us through school, through our Bachelors and our Masters, and also when we decided to start the blog. Starting the blog required a small amount of capital investment, if it weren’t for our dad we wouldn’t be able to get our custom domain, etc.
Now if we weren’t Indians, we would have been doing part-time jobs, earning and paying for it ourselves initially, while that most certainly isn’t a bad thing. We still appreciate our dad for the major financial support he has provided us in making our Blog, and helping us throughout with our studies, for the coffees in Cafe Coffee day and the Pizza’s at Dominos to the Burgers at KFC. Thanks, dad for helping us with our dream and our life.
The taunting Aunties
There were and still are the taunting Aunties, while this seems like something negative, to be honest, We really think they are to be thanked, not for taunting but for what It made us do, if it weren’t for them we wouldn’t feel the need to make our parents proud by working harder, If it weren’t for them we’d have nobody who we would like to prove wrong, and finally, if it weren’t for them we wouldn’t have the constant motivation to become better than we were yesterday.
If it weren’t for India, its culture, the ideology and the values we learned here, we would be nothing, for if a flower blooms, it’s because of the soil its planted in. Also, if it weren’t for India and Indians, the world wouldn’t have:
- The concept of Zero
- Chanakya’s political theories
- The first Iron pillar in the world
- Game of chess
….and many more, you can look up this information on Wikipedia’s List of Indian inventions and discoveries. So even the world is intact, truly more Indian than you think, Cheers to Lufthansa for winning our hearts by being more Indian for us as well.
Here’s our own interpretation of how Indian ideology will surely help Lufthansa win India’s heart!